Great article, George. Greenwashing has economic roots ("we have to keep moving forward in a global industrial consumer society") as well as psychological ones. It goes hand in hand with soft denial: "I'm using metal straws / water bottles / bought a hybrid / rooftop solar so I don't have to think about collapse." But as you know, while these are the right things to do, we need so much more in order to really mitigate against the worst of what's coming.
In my rural town, the affluent are creeping in and opening up kombucha stores. A neighbor recently cleared away a garden to put up a batting cage. A recent fireworks display had the whole town field awash in putrid smoke. We just can't seem stop being wasteful humans. Being consumers. And we need to be -- we need to shift to being producers. On a small scale, local level -- producers of food, community support, adaptive infrastructure, and all the rest.