T. J. Brearton
2 min readAug 30, 2023

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Thanks for your thoughtful comment, Gordon. Media critic Marshall McLuhan said "the medium is the message." While I like indi and enjoy much of his writing, popular articles such as "Why We Should Stop Fighting Climate Change" do us all a disservice. Even if his point in that one seems to be that we can't continue as a growth&consumption oriented society, regardless of how green our fuel, this is not the messaging we need right now. Nor the article which followed it, in which he calls "collapse" a default state, referencing the 1972 paper "Limits to Growth." In these articles, the messaging is, no matter what we do, we're screwed, and even if we were able to switch to all renewable or green energy, we'll still destroy ourselves.

I don't entirely disagree with indi that there's something in humankind which seeds its own destruction. But that's philosophical, even religious in nature. Some American Indian cultures had a word: "wetiko" (which has been co-opted by some new age thinkers) referring to a "mind virus" in humans that make us conquesting colonizers. The whole idea is not unlike the christian parable for original sin. And it's just not the kind of talk or attitude we need right now. Wearing black clothes and sitting around in cafes smoking cigarettes while waxing existential has its time and place, but this ain't it.

We need pragmatism now, we need fucking gumption -- people should be preparing for hard times while doing everything to mitigate warming. Whatever it is for you -- eat less meat, join a political group, grow food, get solar panels, limit travel, create a community compost, whatever. Something. Everything. And we can philosophize later.

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T. J. Brearton
T. J. Brearton

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