Well, doom does "sell." This is the basis for the argument *against* doom and gloom, that it's mere "apocalypse porn" leveraged for engagement in the attention economy, and, therefore, and illegitimate point of view.

You might be talking about the Overton Window, which is the idea that politicians generally only pursue policies that are widely accepted throughout society as policy options. Maybe that's what you mean by "doesn't sell"?

Thanks for your article. Keep up the good work!